A specialist in advanced digital TV software solutions approached me to support their advertising campaigns for their top clients including E4, Film4, 4music, more4 and Top up TV. The advertising campaigns involved creating digital asset banners and landing page designs to be broadcasted on top set boxes across the UK.
As I had previous experience in the technical implications of tv graphics I was able to work to the tight deadlines set in order to broadcast the assets. Making sure the assets followed strict branding rules was key, and ensuring graphics were optimised for speed of loading and to strict colour rules was essential.
The speed of delivery and quality of assets resulted in the high profile clients requesting further campaign support whilst attracting other clients to the broadcasting platform.