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UX Manager Graham Ayre

Littlewoods ecommerce website

  • Littlewoods extra website design Littewoods extra website design
  • Littlewoods ecommerce website Littlewoods category page design
  • Littlewoods ecommerce website Littlewoods ecommerce website
  • Littlewoods online landing pages Littlewoods online landing pages

Project overview

  • User Interface design
  • Ecommerce Website design
  • HTML & CSS coding
  • Accessibility & User testing
  • Email campaign designs
  • Flash & gif animation campaign banners
  • Landing page design


I worked with Littlewoods to further develop their online presence, creating email campaigns, flash advertising banners, and a user friendly accessible website that would fulfill the needs of each department within the largest shop at home company in the UK. The creation of a whitelabel website involved user testing along with A B testing to further improve the flow of the user journey. Making the website pass accesibility laws resulted in a wider audience being able to surf the website with confidence.

The Result

Online sales for the Littlewoods brand increased by 12% in the first year the project was implemented.