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UX Manager Graham Ayre

Eurocamp responsive website

Project overview

  • Senario mapping
  • Persona journeys
  • Card sorting
  • User testing
  • Wireframing
  • Responsive Website design
  • Content managment system training
  • Search engine optimisation
  • Facebook marketing & app creation

    visit Eurocamp Website


I worked with Eurocamp to design a fluid responsive website for their UK and European offices. As this was to be a completely new project, I was able to utilise UX work flow methodologies. I was initially involved with identifying personas which led to mapping journeys of each persona type. I presented the findings in an action flow diagram. This identified the expectations of the targeted audience at each key stage of the journey, helping shape the content structure of the site. Card sorting was the next task, splitting the test between potential customers and existing customers. The results from this helped formulate the sites navigation structure. From collating and analysing analytic data, lo-fi wireframes were then created looking at mobile first up to the desktop experience. After refinement, I then progressed to creating hi-fi wireframes to scale using Illustrator and Axure. User testing prevailed with the prototype and after small tweaks, the framework for the cms was formulated. The agreed framework was component led allowing complete flexibility for content editors and designers, achieving in-house requirements. I was then involved with creating responsive webpage designs along with a comprehensive style guide and marketing material to promote reviews of Eurocamp holidays.

The Result

Online sales for Eurocamp had increased from 18% to over 50% during the time I worked with the camping holiday brand leader.

Responsive website design

Eurocamp responsive website design

Flexible component led CMS

Little Eurocampers branding and flexible grid

Campsite screen design

Campsite screen design

Booking search results

Holiday search results inc filters

Ferry & rail booking

Optimised travel booking

Whitelabel rebrand

Eurocamp independent website design

Flexible rebranding support

whitlabel ecommerce rebranding