Web Video & landing pages
Eurocamp offers over 160 campsites in its portfolio of self catering, family holidays throughout Europe. In previous print and web literature, each campsite was presented in a generic look and feel with the park descriptions being restricted to a set list of features. This made it difficult for customers to differentiate between each campsite.
To solve this problem, I created a single template that would allow each campsite video landing page to be styled individually according to the campsite theme. A single attribute in the template would pull in the correct web production video, stylesheet and images.
Each campsite theme would act as a search engine keyword for that particular holiday to bring in organic search engine traffic.
Each holiday would be themed using the categories, audience, activities or location. Taking audience for example then if you are a family with mixed aged children then Grande Metairie was classed as a great children's holiday whilst Les Ecureuils is perfect for a toddler holiday and Les Brasilia is an ideal teenager holiday. Taking the activities category then Chateau Des Ormes was categorised as a fantastic golf holiday in France whilst Ty Nadan was the ultimate adventure holiday and Duinrell park being categorised as a active theme park holiday. Finally looking at the category of location, then Salou Cambrils park was categorised as a luxury beach holiday in Spain whilst La Croix Du Vieux pont holiday parc catered for a more relaxing spa holiday in Paris.
View all holiday video pages >
This project resulted in a success not only due to it differentiating the holiday campsites to prospective customers, but also increasing traffic conversion by bringing in audiences looking for a specific type of holiday.
To solve this problem, I created a single template that would allow each campsite video landing page to be styled individually according to the campsite theme. A single attribute in the template would pull in the correct web production video, stylesheet and images.
Each campsite theme would act as a search engine keyword for that particular holiday to bring in organic search engine traffic.
Each holiday would be themed using the categories, audience, activities or location. Taking audience for example then if you are a family with mixed aged children then Grande Metairie was classed as a great children's holiday whilst Les Ecureuils is perfect for a toddler holiday and Les Brasilia is an ideal teenager holiday. Taking the activities category then Chateau Des Ormes was categorised as a fantastic golf holiday in France whilst Ty Nadan was the ultimate adventure holiday and Duinrell park being categorised as a active theme park holiday. Finally looking at the category of location, then Salou Cambrils park was categorised as a luxury beach holiday in Spain whilst La Croix Du Vieux pont holiday parc catered for a more relaxing spa holiday in Paris.
View all holiday video pages >
This project resulted in a success not only due to it differentiating the holiday campsites to prospective customers, but also increasing traffic conversion by bringing in audiences looking for a specific type of holiday.
Chateau des ormes,
golf holiday france
Ty Nadan,
adventure holiday
Grande Metairie,
children's holiday
La Croix Du Vieux Pont,
Paris Spa holiday
Cyspella, Spain
Luxury beach Holiday
Dunirell, Holland
Theme park trips
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