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UX/UI Designer Graham Ayre

UX methods

identifying Personas


Customer analysis, understanding expectations & journeys

user flow diagrams and journey mapping

Journey Mapping

Identifying journeys and key action points

Card sorting for organising content and navigation

Card sorting

User testing relationship of information for structuring data

architecture of information


Structuring and organising of content and navigation

lo-fi wireframe sketching

Lo-fi wireframes

Sketching initial layout ideas

rapid prototyping with Axure

Rapid prototyping

Initial framework creation using Axure and hand code

interactive design

Interaction Design

Benefiting from natural responsive interaction

user interface design

Interface Design

Clear and concise interfaces designed in Adobe CC suite.

accessibility design and code


Following best design / code practices

digital style guide

Style guide

Comprehensive guides to aid consistency

analytics data analysis

Analytics analysis

Researching user patterns, drop offs, and identifying goals

user analysis and testing

User testing

Recording & analysing user behaviour

A/B scenario testing

A/B testing

Split testing scenarios using Optimisely

html, css, pagespeed and search engine optimisation

Html, CSS & SEO

Performance budgets, optimising pagespeed, and improving SERP

creative and definitive iconography


Clear and definitive icon design using Illustrator (inc icon fonts)