Search Engine Optimisation Design

It's all good and well to have a web site looking slick and representing your true brand values, but if no-one is looking at it then it will be a complete waste of investment. SEO is a very powerful marketing tool. There are many aspects to consider in structuring a site for optimum SEO performance.

Firstly Marketing professionals should be involved to determine the most common phrases and keywords (inc optimal conversion rates) that your specific target audience is entering into search engines. Both Marketing and Designers should then design the architecture of the site considering links from the home page, destination pages, back links and site map to increase page popularity and search engine ranking. Links from third party web sites, advertising and banners then increase the popularity of the pages. The scripting of the site should ideally use stylesheet positioning and follow Accessibility laws and mark-up standards.
Based on the Wirral, examples of sites I have optimised for search enigines are:


Eurocamp | Football records | Littlewoods | Brink & Mercedes Towbars