I recently worked with Eurocamp to design a fluid responsive website for their UK and European offices. As this was to be a completely new project, I was able to utilise UX work flow methodologies. I was initially involved with identifying personas which led to mapping journeys of each persona type. I presented the findings in an action flow diagram. This identified the expectations of the targeted audience at each key stage of the journey, helping shape the content structure of the site. Card sorting was the next task, splitting the test between potential customers and existing customers. The results from this helped formulate the sites navigation structure. From collating and analysing analytic data, lo-fi wireframes were then created looking at mobile first up to the desktop experience. After refinement, I then progressed to creating hi-fi wireframes to scale using Illustrator and Axure. User testing prevailed with the prototype and after small tweaks, the framework for the cms was formulated. The agreed framework was component led allowing complete flexibility for content editors and designers, achieving in-house requirements. I was then involved with creating responsive webpage designs along with a comprehensive style guide and marketing material to promote Eurocamp tips and advice.
Online sales for Eurocamp had increased from 18% to over 50% during the time I worked with the camping holiday brand leader.